Our Principles

Fair & Beautiful

Sapelle is passionate about doing business the responsible way because it goes without saying that in this way, everyone in the supply chain benefits, everyone is happy and therefore strives to keep the chain alive - and the 'good' cycle continues! So our mission is to bring together the best African inspired products made in a fair and ethical way onto one platform - an on-line boutique (that's Sapelle!). Among the products we stock, there is locally-sourced fabric, organic and up-cycled cotton, recycled materials of all kinds, sustainable natural raw materials made into high quality aesthetically beautiful designs - and not a sweat shop in sight!

No-one should buy a product simply to be charitable. Shopping should be about acquiring something you love, something you will enjoy, something which has been crafted with pride - the ethical angle should be incidental, a given. That is the standard we strive for every time we select a product for our online boutique, and we hope you will agree with join us on this mission.

So that's where our Fair & Beautiful motto come from.

Visit our African Brands section to find out more about the principles and practices adopted by our partners and suppliers in producing the beautiful things you find here at Sapellé.com